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How to Know If GSA Is Right for Your Business?

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You must have found about upcoming federal contracts from Set Aside Contracts and might be wondering if it is the right option for your business. If this question has been plaguing you for a long time, the following article might help you decide.

Do You Offer What GSA Buys?

The GSA is often referred to as the landlord of the federal government and buys everything that is related to the building industry. This may include but is not limited to construction supplies and services, infrastructure supplies and maintenance etc. They also offer GSA contracts to the providers of consulting and technical services.

GSA is the only source in America that is dedicated to the procurement of goods and services to be utilized by the government. The newly introduced Technology Transformation Service applies some modern technologies and methods to help improve the public’s experience of working with the government.

Do You Meet Vendor Qualifications And Requirements?

Different federal government contract have different requirements for different companies. Most of the contracts require a company to be in business for a minimum of two years and be able to show revenue of 25,000 USD for each year. Some other contracts may require some specific skills or experience. This is mostly seen in some technical service contracts. A small business information technology business might be eligible for operating in a streamlined process.

Business can get SBA certificates to qualify for some specific opportunities. These include businesses that are owned by women (Woman-Owned Small Business) or by disable veterans. There are some opportunities specially set aside for disadvantaged businesses. Although the federal procurement process may seem complicated at first glance, the government has been working on it in order to offer more simplified and streamlined process. You can also put in some time and effort to understand the process on your part.


Reasons to Hire a Professional Graphic Designer

If you are the owner of a small business, you might be constantly wondering about ways to increase brand awareness and increase sales. In this quest, you may have come across terms like local SEO, online marketing or graphic design.

Graphic designers are professionals who take care of the image of your business which will be visible to your customers. In fact, good graphic design may be the difference between a flourishing business and a bad investment. However, if you are business owner who thinks that graphic designing doesn’t need any special skills except basic knowledge of designing software; this is likely to be an interesting read. Here are some reasons why you should seriously consider hiring a professional graphic designer:

  • Hired graphic designers have a professional outlook and are able to take a step back from the project and decide what is best for the business. They are impartial in a way that now individual personally involved with the business can be.
  • They have vast experience and understand the various elements of a good graphic design. For example, they have a working knowledge of the psychology of color, the art of sharing information without over-informing and other neurotic details that a non-professional just cannot grasp.
  • Professional graphic designers have an understanding of the practicalities and the technical aspects of the job and this comes handy when you want to save time as well as money. Many a times an idea may look good on paper but may not have the potential to work practically. Professionals can easily identify these elements of graphic design and scratch it early in the project.

Many business owners have an idea of how they want the business to look but no way to convey this idea. One of the best reasons to hire a graphic designer is that they help business owners in realizing their ideas and aspirations for their company.

 


Top Advantages of SEO for Small Businesses

Several small businesses, particularly those that have limited marketing budget might consider search engine as an afterthought. They tend to focus on this when they are done with direct mail, classified campaign, and print advertising. As a matter of fact, most of the small business owners do not have a website that is maintained on a regular basis, let alone using SEO to make it visible.

The small business owners might not know what they are missing out. When customers have to find out information on a product they resort to internet prior to purchasing it online. Search Advisor, an SEO company will give you something that other forms of marketing will not be able to. With SEO, your customers will be able to find you online.

The reasons why small business owners do not invest in SEO has been given below.

No Understanding

Search engine optimization or SEO can be a confusing term. A small business owner might have problem learning about page rank, keyword placement, and content marketing. Business owners who work out in the technological sector might not have enough knowledge to tackle their own SEO.

No Time

It takes a lot of time to optimize a site and the social pages. If you manage SEO of your website then you will have to stay update with the changes that are taking place and thereby put up new content from time to time. Small scale businesses that do not have their own marketing departments do not usually have time to take care of the SEO campaign.

No Results

Several companies might try starting their SEO campaign and eventually give up when they understand it isn’t generating desired result. You should know that SEO is a strategy that has to be implemented for a long period of time.

If you hire an expert company like Search Advisor, the above mentioned problems will be solved very easily.